management
caffeinate’s principal is cathy finley, a senior marketing executive with extensive experience across a wide range of industries and sectors, both business-to-consumer and business-to-business.
cathy brings strategic discipline to the marketing function based on her experience running $300 million consumer brands at procter & gamble, marketing early stage companies including mobile apps and online auctions and repositioning mature businesses representing everything from agricultural irrigation equipment to nonprofits.
cathy is a member of the startup specialists network, a vetted, invitation-only group of experienced executives and firms that regularly work with early stage companies. she also resides on the purdue krannert school of management advisory board.
cathy's previous employers include yowza!! mobile coupons, fetch technologies, auctionpoint, executive office of the mayor for the city of los angeles, guidance solutions, bizbuyer.com and procter & gamble.
beliefs
strategic marketing is creating simplicity from chaos.
marketing combines strategy, analysis, creativity and implementation - no exceptions.
if you skimp on analyzing the current market and your business before jumping into execution, your marketing will fail.
most people think they know marketing. they don't. just ask them what "branding" means.
an informed outside perspective at the senior level is critical for a business in transition.
if you don't focus on results, you don't achieve them.
current and recent clients
karma - the game of destiny
content strategy and development for Kickstarter campaign
inferlink
brand repositioning, content strategy and website development for advanced artificial intelligence firm
universal motion components
brand foundation, content strategy and website development for agricultural irrigation equipment manufacturer
mobile event guide
brand positioning, competitive landscape analysis, content strategy, sales video, case studies and SEO/SEM strategy for Berlin-based company for US launch of mobile app for trade shows, conferences and events
paleo delivers
marketing, partnership and website advisory services and crowdsourced logo development for paleo diet home delivery start-up
whole child foundation
brand repositioning, website development and financial model/funding proposition development for nonprofit dedicated to helping kids and teens suffering from chronic pain
antonio r. villaraigosa, llc
start-up strategy and business operations for former Los Angeles mayor
auctionpoint
brand repositioning, messaging platform, website, online advertising and direct mail campaign for commercial real estate online auction brand